Here are some solid social stats from Sprout Social. Curious whether anyone is using TikTok for business? Jeff Bullas who's a major social influencer asked if your brand isn't on TikTok, you should be asking yourself why. Yes, on the one hand, there is a certain first mover advantage to getting in early on a new channel. But at what cost? My primary concern around TikTok (besides whether it fits with our business) is security. Welcome your thoughts.