Trust in credible, dispassionate science has never been more vital than it is right now. But second to trust is the importance of storytelling and communication in science to make your topics matter and actionable. Below is brief article that touches on the blossoming convergence among science, storytelling, and good communication. Interestingly, one of the great champions of this convergence is none other than Alan Alda, the actor, most famous for is role of Hawkeye on the TV show, MASH. He's even founded a school as part of the SUNY system in New York that's dedicated to science communication. This section of our platform on business storytelling is obviously the reason why it exists in the first place.